![]() One of the first television commercial advertisements for this 60s candy featured its first mascot, Apple Guy, a red apple, advertising “New” Apple Jacks’s cereal as an apple and cinnamon tasting cereal that kept bullies away. Apple Jacks was sold in Canada in 2012 as a limited edition product there.Īpple Jacks cereal has had many commercials over the years, mostly marketed to kids. Apple Jacks cereal also included a “glider” spin-off that included blue arrows in addition to the brand’s standard orange and green cereal O pieces.Īpple Jacks with marshmallows was also released, as well as a limited edition spin-off called Apple Jacks ‘Crashers’ released in 2007, which included a change to the shape of the cereal’s O pieces to have a stick-like structure running through them to represent a cinnamon stick of flavor to correspond to an advertisement of a cinnamon stick going through an apple in the commercial for the brand to represent Apple Jacks cinnamon apple flavor slogans.Īpple Jacks’s “clones” was another spin-off created for the brand, released in 2010 as a limited edition. Though the box for the blue carrot containing cereal bits was marked to state that it did not taste like carrots. The green-colored Apple Jack cereal piece that is now known so well was added in 1998, though many adults would not know the change happened as it’s been decades and many adults grew up with green-colored cereal bits alongside the orange.Īpple Jacks cereal also introduced a replacement to the green Apple Jack cereal bits in a spin-off product that included blue carrots as a replacement. Originally Apple Jacks only contained orange-colored cereal bits when first released in 1965, including after its name change in 1971. Eventually, they found a dried apple product from California to experiment with and added it to some basic cereal-shaped O’s from a discontinued brand that was available to them, combining it with cinnamon to create the early ancestor of what we now know as Apple Jacks cereal.Īpple Jacks has had a number of changes and spin-offs over the years. William Thilly grew up on an apple farm and felt that apples could go with anything, so he and his partner experimented with things such as applesauce combined with cereal to find a good cereal product. As a reward for his work at the company as a paid intern, William Thilly was invited to create a product and given a partner to help him do so. William Thilly was the only one to show up for the interview, and the executive he met from Kellogg’s had promised he would bring back someone from MIT, so Thilly was hired for the job. ![]() Apple Jacks was invented by William Thilly, who was studying at MIT when he was hired by Kellogg’s as a research assistant. The name of the cereal was changed to “Apple Jacks” in 1971 by advertisers, and the name has stuck since. Made by Kellogg’s, Apple Jacks was first called “Apple O’s” when it was first introduced into the United States in 1965. ![]() Other variations of Apple Jacks’ cereal have been made, such as in December 2003, when Apple Jacks released a spin-off that replaced the green color cereal pieces for blue carrot-shaped ones. In spite of its name, Apple Jacks is often thought not to taste much like apples, and in fact, this was the basis of some commercials for Apple Jacks when advertising its product.Īpple Jacks currently has its default product as O-shaped green and orange cereal pieces, although when Apple Jacks was first made only orange color cereal pieces in the shape of an O were included. History And Information About Apple Jacks CerealĪpple Jacks cereal is a crunchy three-grain cereal with a distinctive taste and smell, made with apple and cinnamon. Apple Jacks has an apple and cinnamon taste that is appealing with milk. Apple Jacks has a memorable name and is distinguished by its orange and green color cereal O’s.
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